Furka Forum

[Bernie Lincoln]

ÿþThe technology exists where you can do under armour charged that today, but that was not always the case. Our mantra was running the business more simply, but also in more scalable way.In recent years, the company has made three strategic acquisitions that will continue to reshape the company. With the acquisitions of MapMyFitness, EndoMondo, and MyFitnessPal, the company has become the largest digital health and fitness community in the world. I recently spoke with Under Armour's Chief Technology Officer Paul Fipps, who leads this digital transformation of the company.

There's the impression  and, in some cases, the reality  that the vendors are calling the shots and that manufacturers like Nike, Under Armour, and Adidas are more important than the schools they outfit. The manufacturers happily fuel this narrative by using templated designs for the teams and schools in their stable, making it look like a bunch of schools are under armour charged shoes all playing for Team Nike, or Team Adidas, or whatever. Media outlets make things worse by using headlines like "Commodores Unveil New Nike Alternate Uniform," as if the fact that Vanderbilt's new alt uni is made by Nike  just like all of Vandy's other uniforms  is somehow under armour cleats men newsworthy.

Why not use "Homecoming" or "Nippert"? Putting "Under Armour" on there is like baking a cake for someone's birthday and putting your name on it instead of the friend's. It's saying, "HEY EVERYONE, HERE I AM, LOOK AT ME! IT'S ALL ABOUT MEEEEE!!"I suppose there's also the possibility that this jersey was lettered up by the Cincy equipment staff, not the Under Armour staff, which would qualify as a particularly depressing case of Stockholm Syndrome. Either way, though, this episode contributes to the steady drip-drip-drip of developments that have increasingly turned college teams into little more than marketing arms of under armour curry their outfitters.

(this comment is my opinion only and I do not claim to represent anyone in the larger uni-verse.)Wow. I did not know that I had such extreme views. To be honest, the first paragraph of your reply is an extreme view of what i wrote and is, as you might say, bullshit. I think your original article is well written, I actually went back and read it a second time and I agree with it. But what Under Armour is doing, I expect Under Armour to be doing. It is their job. Even though I can't stand the brand because of what they do. If the universities weren't prostituting themselves and selling their souls to the likes of Under Armour then maybe Under Armour would not be doing what they are doing.

Competition in Under Armour's consumer market is difficult, both domestically and internationally. Established brands like Under Armour and Nike are being forced to innovate, as "Athleisurewear" companies like Lululemon are stealing domestic market share of women and children's sales, which now drive the industry. Under Armour has been slow to adapt, and as a result, have taken a hit in domestic sales and market share.Under Armour needs to under armour curry 2 decide on potential next steps. Their domestic sales are on a decline, and the revisions necessary to their recovery will be costly.

Under Armour's corporate strategy generally lies within their distribution and marketing strategies. Under Armour entrusts most of its corporate strategy on innovation. The company is using this corporate strategy to innovate high tech products that satisfy the needs of their current and future consumers. The company has been attempting to diversify by selling new products to previously unreached customers. For example, the company has recently indulged in the [img]http://www.csrtree.com/images/shoes/under armour curry 2-693ngo.jpg[/img] sale of football cleats, which has shown significant short-term growth.